5000 Ads Per Day?
It’s actually unclear how many ads we see on a daily basis.
Regardless - by the time you count labels on healthcare products and clothing, logos on appliances, cars, and buildings, and ads on radio, TV, the Internet and Billboards the end result is a world that’s incredibly noisy.
Noise to your ears. Noise to your eyes.
All wanting your attention.
And your money.
We’ve adapted. We’ve created great mental filters that allow us to block out the noise of advertising and still, somehow, see a stop sign or hear the horn of an approaching semi.
Or at least we think those mental filters are great.
Subliminal messaging sneaks past them. Long-term exposure to ads breaks them down. Living in a particular culture will affect them over time.
Creating Stronger Filters
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In order to figure out what your terms are you need quiet. You need focus. You need to turn down the noise of advertising, mainstream media, and pop culture.
Homer (yes that Homer) provides the solution in The Odyssey:
First you will come to the Sirens who enchant all who come near them. If any one unwarily draws in too close and hears the singing of the Sirens, his wife and children will never welcome him home again, for they sit in a green field and warble him to death with the sweetness of their song. There is a great heap of dead men’s bones lying all around, with the flesh still rotting off them. Therefore pass these Sirens by, and stop your men’s ears with wax that none of them may hear.The Odyssey by Homer
Plug Your Ears
How do you plug your ears to the Siren call of advertising here in 2015?
Here are some ideas:
- Wear clothing with no words or obvious brands.
- Develop a personal uniform to minimize clothes shopping.
- Avoid newspapers and magazines (which are 40% - 50% advertising).
- Hire a mail service that throws away any junk mail you recieve.
- Don’t listen to commercial radio (which has 12-16 minutes of ads per hour).
- Use online services like Pandora for music (the ad-free Pandora One service is $5/mo).
- Focus on instrumental music.
- Get rid of television (which has 14-15 minutes of ads per hour).
- Rent movies from services like Redbox or stream them via services like Amazon Prime.
- If you do like a commercial TV show, mute the TV sound during the commercial breaks.
- Install the Readability app (or use the similar built-in functionality of your favorite web browser).
- Install AdblockPlus on all your desktop browsers.
- Install Adblock iOS on your Apple mobile devices.
- Install AdblockPlus on your Android devices.
- Install SocialFixer for Facebook.
- Remove ‘Suggested Sites’ from Internet Explorer and Firefox.
- Unfollow social media accounts from people who constantly promote and rarely converse.
- Turn off retweets for everyone you follow on Twitter.
House and Vehicles
- Debadge your vehicle.
- Desticker your RV or boat.
- Desticker your surroundings - look for logos, tags or needless cautionary stickers you can get rid of (you really can remove those mattress tags, you know).
- Avoid shopping malls.
- Shop online instead.
- Create a Capsule Kitchen so your grocery shopping takes less time.
- Use self-checkout lanes at grocery stores (they usually have less clutter around the checkout and usually don’t have the monitors that staffed lanes have).
By taking these setups to declutter your life from the insidious effects of advertising you will learn (or re-learn) that:
- The Christmas holiday is about something completely different than completing a shopping checklist.
- You can’t spend your way to happiness.
- A new car won’t make your life more adventurous. Or self-confident. Or more successful. Or more respected.
- Watching TV or movies is not experiencing life.
- Women are not purely sexual objects to be earned by purchasing the right product.
- Men are not complete bumbling idiots needing guidance or correction by smarter more capable women.
Clearing the advertising junk out of your life is like driving from the middle of the worst smog-infested city straight into the depths of the closest forest. You’ll breath deeply of clean fresh air.
You’ll be able to clear your mind and focus on just how good you already have it. You’ll be grateful for what you already have and who you already are.
Oh, So Quiet
We’ve done all of the above - and it’s amazing how much of the noise we are able to tune out.
It only takes 15 minutes of commerical TV or Radio to remind us how quiet from ads our day to day lives have become, and how little we are influenced by hip-looking people sitting in conference rooms plotting marketing strategies on white boards.
Any Missed Tricks?
Do you have any tricks for avoiding ads that we missed above? We’d love to hear them!